Case Study | Real Estate | Commercial Brokerage and Development
Commercial Real Estate Marketing
A personal brand for the broker behind some of the biggest retail and hotel deals in his market
How a top-producing investment and retail brokerage team at a global firm got a brand of its own: a logo and identity system, a listings website with its own SEO, branded listing templates, email headers and footers, a quarterly market newsletter, tenant and sale announcements, social media, a claimed Google Business Profile and a first-page search presence for the broker's own name in a market where others share it.
The Client
An Investment and Retail Brokerage Team
A senior broker and developer operating under a global commercial real estate brand, with two decades in the market, thousands of completed transactions and a client list made up of funds and institutions rather than individuals. Investors came to him to identify, acquire, develop and lease out properties, and he brought national grocery, restaurant and retail names into centers across the islands, including a flagship grocery anchor.
When we met, his name was shared with other people online and his marketing was the parent firm's templates. He wanted to be easier to find and easier to trust. We built a personal brand that sat comfortably beside the global firm's mark: a logo and co-branded lockups, a listings website with its own search strategy, listing and social templates, email headers and footers, a quarterly market report newsletter, tenant announcements and a managed Google Business Profile. The client has since moved into a new partnership and still uses much of the system we built.
Services
By the Numbers
Objectives and Approach
A Brand That Stands Beside a Global One
Institutional clients already trusted the firm. The job was to make the person behind the deals just as recognizable: consistent, findable and worth following between transactions.
Identity
A personal mark and a family of co-branded lockups in the firm's palette, so the broker's name reads as a practice rather than a signature line, across listings, email and the web.
Website and Search
A listings website with hotel and investment, shopping center, multifamily, land and off-market pages, built around the brokerage searches funds actually type, plus a claimed and managed Google Business Profile.
Templates
For sale, for lease, sold, newly listed and testimonial templates, email headers and footers, listing brochures and an annual report format, so every new deal could go out branded the same day.
Newsletter and Social
A quarterly market report newsletter to investors and tenants, announcements as national brands opened in his centers, and a social feed of properties, openings and island life.
Services Marketed
Every Line of the Practice
The website gave each service its own page and the newsletter gave each its own report, so an investor searching for one found the rest.
Properties and Openings
The Deals, Photographed
Listing and opening photography across the islands: a flagship grocery anchor, restaurant pads, shopping centers from the air, hotels and office buildings, all shot or edited by our team for the website, newsletter and social feed.
Search Engine Optimization
Findable by Name and by Deal Type
The brand site ranked first for the brokerage searches that matter to funds and tenants, from landlord lease broker to hotel investment advisor, and put the broker's own name on page one of Google ahead of the other people who share it.
First-position examples: tenant lease broker oahu, landlord lease broker oahu, hotel investment advisors hawaii, hotel business brokers hawaii, commercial brokerage for tenants maui.
Newsletter and Email
A Market Report Investors Open
Headers for every edition of the quarterly newsletter, from investment and retail market reports to year-end completed deals and featured listings, plus matching email signatures and footers for the whole team.
Templates and Collateral
Every Listing, Branded the Same Day
Listing brochures, website listing cards with hover states, and a social template set for sale, lease, sold and newly listed posts, all designed once and reused across dozens of properties.
What We Managed
A Brand Office for a Top Producer
Impact Summary
The Person Behind the Deals, Easy to Find
Over four years the broker went from a name shared with strangers online to a brand funds recognize: first in search for the brokerage terms that matter, a newsletter his investors read every quarter, and a template system that still carries his listings today. The same playbook fits any broker or developer who sells to institutions.
See How We Market Real Estate