When you become known digitally, whether it’s on Instagram, Facebook, TikTok, etc, this can help build your following. Think about the celebrities and social media influencers with thousands or millions of followers that are out there. They have had to build a personal brand for themselves, which has ultimately led to attracting their own ideal audience.
With the power of social media, you don’t need to be a celebrity to have millions of followers. Anyone can create a successful personal brand for themselves through social media when done effectively.