Years go, influencer marketing was only available to celebrities and a few niche bloggers. While influencers can still be celebrities and bloggers, opportunities have expanded to individuals from all walks of life in specific niches. So, what exactly is influencer marketing and how can your business benefit from it?
Influencer marketing is essentially a platform that can be used by any business and the whole idea is to use influential people that have a specific niche or are in a certain industry that reach their target audience in a more expansive way. As mentioned previously, influencers can be anyone – from all walks of life. Influencers can be anyone that has an audience that looks to them as an authority or expert in their industry. This can be bloggers, YouTubers, athletes, celebrities, and so much more. The opportunities are truly endless and will allow their followers to connect with your brand.
Influencer marketing is extremely popular and can be used in a number of ways. The great thing about it is extremely effective for younger generations, as many of them look to their favorite social media influencers for inspiration.
If you are considering influencer marketing for your brand, our team at Branding New York City is here to help. We will handle every aspect of your marketing strategy – from finding the right influencer, to communication, to setting up the right strategy, and beyond. Our team has the skills, experience, and knowledge to help you get started.