B2B marketing, otherwise known as business-to-business marketing, is a strategy that aims to market products and/or services to other businesses. B2B marketing has several key differences compared to B2C (business to consumer marketing), which we will dive into more to give you a better understanding of B2B marketing.
Business purchase decisions differ from consumer purchase decisions, as consumer purchase decisions are primarily based on the bottom-line revenue impact. Return on investment (ROI) is a huge factor when it comes to corporate decision making. Therefore, B2B marketing is generally more informational and straightforward compared to B2C marketing.
B2B marketing refers to selling to committees that involve a wide range of primary stakeholders. As a result, it can be quite complex, which is why it is best to work with a team of experts that can help you achieve the best result. With B2B marketing, our team conducts plenty of valuable research that gives a more accurate approach, allowing you to reach the right buyers.
If you are looking for the top B2B marketing agency NYC to help your business achieve next level sales, we are here for you! Contact Branding NYC to learn more about our services.