Case Study | Retail and E-Commerce | E-Commerce Grocer
E-Commerce Marketing
A Hispanic wholesale grocer, brought in house and built to compete with the biggest names in online retail
How one of the West Coast's largest Hispanic grocery distributors took its marketing in house with us: a Shopify store with a wholesale division, store-type collections and a Spanish-language site, search that now brings 25,000 visits a month, paid media returning seven to eight times its spend, a studio video series, brand collaborations, newsletters and text, and print that drives reorders.
The Client
MexMax
An online Hispanic grocer and wholesale distributor that ships Mexican food, candy, health and beauty, household and kitchenware products to families, restaurants, carnicerias, supermarkets, convenience stores and food trucks across the country. Its catalog runs to 2,600 products from 390 brands, from Tajin, Jumex and Tapatio to Nescafe, Abuelita and La Costeña, sold by the case and by the unit, in English and Spanish.
MexMax competes with Amazon and Walmart for the same shopper, and sells through them too. The strategy we built was to bring the brand's own marketing in house, so its search, its email list, its social presence and its print all belong to MexMax and bring customers to mexmax.com first.
Services
By the Numbers
Objectives and Approach
Own the Channels, Then Fill Them
A grocer that sells on Amazon and Walmart rents its customers. The brief was to make MexMax the destination: build the store to serve every kind of buyer, bring search, email and social in house, and surround the brand with content and print so a restaurant that orders once reorders from mexmax.com.
The Store
A full Shopify build with a wholesale division and application, collections by store type, a specialty store supply section, a Spanish-language storefront and a mobile app, so a supermarket buyer and a family shopper each get their own path to checkout.
Search
Product, brand and category pages optimized in English and Spanish took the store to 14,100 ranking keywords and 25,000 organic visits a month, with 987 searches in the top three, from a brand's own name to a kitchen staple a taqueria orders by the case.
Paid Media and Content
Paid campaigns that returned seven to eight times their spend, backed by a studio video series for the best sellers, 51 logo animations, brand collaboration posts with the products on the shelves and holiday campaigns for Thanksgiving and Black Friday.
Retention: Newsletter, Text and Print
A rebuilt newsletter system and text campaigns for new arrivals, promotions and reorders, with postcards and stickers in every shipment that carry a reorder code back to the store.
Categories Marketed
Seven Categories, Six Store Types, One Store
Every product category received its own collection pages, keyword set and content in both languages, and every store type received its own curated collection and campaign.
Photography and Video
A Studio Day for the Best Sellers
An in-studio shoot produced the best-seller video series, a client testimonial, product photography for the store and social feed, and the behind-the-scenes content that ran as ads. Our team and theirs, at the end of the day, below.
Video
Fifty-One Ways to Open a Video
A library of 51 logo animations in landscape, portrait and square, so every product video, story and ad opens and closes on brand.
Search Engine Optimization
From Zero to 25,000 Visits a Month
Organic growth for mexmax.com, November 2026. Before the program the domain did not register in search.
Brand, Email and Print
The Same Brand in the Inbox and in the Box
The sombrero mark runs across the store, the newsletter, the postcards and stickers that ride in every shipment and the holiday and collaboration posts on social, so a customer sees one brand from the first ad to the reorder.
What We Manage
In House, for the Whole Funnel
Impact Summary
A Grocer That Owns Its Customers, Not Rents Them
A Shopify store serving six kinds of buyers in two languages, 25,000 organic visits a month from a standing start, paid media returning seven to eight times its spend and a retention program that turns one order into the next. MexMax still sells through the giants; it no longer depends on them.
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