Case Study | Legal | Multi-Practice Law Firm
Law Firm Marketing
A law firm that built a brand, a 370-page search footprint and a relief fund that fed first responders
How a multi-practice law firm, personal injury, employment and landlord-tenant, went from a single office to page-one rankings across its region, with headshots, a new website, Google Ads, print, merch, a community events program and, when the pandemic hit, a relief fund we helped launch that sent food trucks to hospitals, fire stations and sheriff's departments.
The Client
Lipton Legal Group
A law firm handling personal injury, employment, landlord-tenant and business matters for clients across three regions. Founded by Kevin Lipton, Esq., a the area Bar Association member, the practice runs on referrals, reviews and a reputation for picking up the phone.
We came in as the firm's full marketing department: brand and headshots, a new website, an SEO plan built around every city and ZIP code the firm serves, Google Ads, all print and merchandise, a trade show booth, community events, and email and text campaigns to clients and referral partners. When COVID closed the courts in 2020, we helped the firm launch and promote the Lipton Legal Accident Relief Fund, which raised money to send food trucks to the people still working.
Services
By the Numbers
Objectives and Approach
Look Like the Firm You Are, Then Be Found in Every City You Serve
A multi-practice firm competes with billboard lawyers on one side and legal directories on the other. The plan was to give the firm a brand and a face that felt established, build a website that could rank in every city the firm takes cases, and keep the firm in front of clients and referral partners with print, events, email and text.
Brand, Headshots and Website
A new logo, attorney and team headshots, office photography and a website with service pages for every practice area, a case results page, testimonials, FAQ and an attorney intake form.
Search in Every City
An SEO plan built around more than 50 city pages and 300 ZIP code pages across four regions, plus a steady run of tenant rights and accident articles.
Paid, Print, Merch and Events
Google Ads for injury and tenant cases, a trifold, banners, envelopes and stationery, branded merchandise, a trade show booth and a community events calendar.
Email, Text and Community
Newsletters and text campaigns to clients and referral partners, a social calendar of city posts, client reviews and holiday creative, and the launch, branding and PR of the firm's relief fund.
Services Marketed
Eight Practice Areas, Each With Its Own Page and Campaigns
Every practice area the firm handles received its own service page, city pages, articles, social creative and email and text campaigns.
Brand, Headshots and Office
A Firm Photographed Like a Brand
Attorney and team headshots, office photography and the firm's office companion, shot on site and used across the website, the ads, the trifold and the social calendar.
Search Engine Optimization
Page One Across Four Regions
The site is built to rank wherever the firm takes a case: a service page for each practice area, a city page for every market and a ZIP code page for the dense ones, backed by articles on rent control, eviction, habitability and accident claims that rank on their own.
Page-one examples, Nov 2026: best personal injury lawyer, top accident lawyers, injury attorneys, slip and fall lawyer and auto accident lawyer searches across its city pages, including auto accident attorneys, the area rent control, the area rent stabilization ordinance, tenant habitability plan.
Community
The Lipton Legal Accident Relief Fund
In spring 2020, with the courts closed and hospitals overrun, the firm asked how it could help. We helped launch the Lipton Legal Accident Relief Fund: a name, a logo, a donation page on the firm's site, a press release, a running meal counter on social and a partnership with a food truck network. Food trucks served hot meals at no charge to nurses, doctors, sheriff's deputies, police officers and firefighters, with donors matched along the way. The firm published its meal count as it climbed past 11,000, and the campaign kept the firm in front of its community at a time when no one was taking meetings.
What We Managed
A Full Marketing Department for a Law Firm
Impact Summary
A Firm That Ranks Where It Practices and Shows Up for Its City
Eight years in, the firm has 774 keywords ranking, 2,300 domains linking in, a brand that runs from the envelope to the trade show booth, and a relief fund that fed more than eleven thousand meals to the people who kept the area running.
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