Case Study | Medical | Multi-Specialty Dental
Dental Practice Marketing
Personal Dental Office, a neighborhood institution found first in its market
How a multi-specialty dental office became the first result for the procedures it performs, from a rebrand and a new website to photography, video, print, remarketing and a search program that still ranks today.
The Client
Personal Dental Office and Orthodontics
A multi-specialty dental office: general and cosmetic dentistry, orthodontics, implants, oral surgery, periodontics and endodontics under one roof, with a team of dentists and specialists who have served the and the area for decades.
Dr. Eric Wu, DMD, the orthodontist whose name patients search for by the thousands, anchors a practice that patients travel to from two counties away. The office is also known across the city as one of its most welcoming LGBT-friendly dental practices.
Services
By the Numbers
Objectives and Approach
A Decades-Old Practice, Rebuilt to Be Found
When the partnership began, the office had a loyal patient base, a full roster of specialists and almost no presence online. The assignment was to give it a brand worthy of the care inside, a website that could rank for every procedure it performs, and the photography, video and print to carry that brand into the neighborhood.
The Rebrand
A new PDO monogram and wordmark, letterhead, referral cards, gift cards and signage brought the office, its specialists and its orthodontics practice under one clean identity, refreshed again in 2021.
A Page for Every Procedure
The new website gave every service its own page, from same-day crowns and implants to Invisalign and sedation dentistry, plus a dedicated LGBT dental care page and an answers library that still ranks nationally for the questions patients ask.
Photography, Video and a Virtual Tour
A full office shoot, doctor headshots and interviews, a 4K virtual tour and a doctor explainer series supplied the website, social channels and ads with the real office and the real team.
Remarketing and Reputation
Remarketing ads brought back visitors who had researched a procedure, monthly social content kept the office in front of the neighborhood, and review and QR programs turned happy patients into public proof.
Photography
The Team and the Office, Photographed the Way Patients Find Them
Doctor portraits and a full office shoot, from the Wilshire Boulevard signage to the operatories, supplied the website, Google listing, social channels and print with imagery of the real practice.
The Team
A Full Staff, Photographed One by One
Beyond the doctors, the 2018 headshot session covered the hygienists, assistants, treatment coordinators and front office, so the website and Google listing show every face a patient meets, not just the names on the door.
Virtual Tour
Walk Through the Office Before the First Visit
A 4K virtual tour, produced for the website, Google and social media, takes a new patient from the Wilshire Boulevard entrance through reception, the operatories and the imaging suite.
Services Marketed
Thirty-Five Services, Each With Its Own Page
Every procedure the office performs received its own page, keyword set and content, and the same services ran through the newsletter and text campaigns we sent to existing patients for recalls, year-end benefits reminders and new offers.
Thirty-five service pages in all, plus sleep apnea, TMJ, dentures, bridges and the LGBT dental care page.
Search Engine Optimization
First in Its Market for the Procedures It Performs
Organic rankings, November 2026, on the program built in 2017.
Brand and Print
One Identity, From the Door to the Mailbox
The PDO monogram we designed runs across the signage, the website, referral cards, gift cards, letterhead, QR code flyers and the social feed, so the office looks the same at every point a patient meets it.
What We Managed
Then and Now
Impact Summary
A Multi-Specialty Office, Rebranded and Found First
A rebrand from the monogram up, a website with a page for every procedure, photography and video of the real team, and a search program that put a single-location dental office at the top of Google for the work it does. Nine years later it still ranks there, with 145 first-page keywords, 2,400 referring domains and more than 1,000 patient inquiries through the website.
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