Case Study | Facial Spa and Skincare Studio | Facial Spa
Facial Spa Marketing
A skincare studio built from a blank page into a brand that outlived its launch
How a new facial studio went from an idea and a lease to a finished brand: a name and ornamental wordmark, a black and gold identity system, a website designed around a treatment lineup and membership packages, a printed service menu and business cards, and a launch that gave the studio a presence before the doors opened. The site we built is still live years later.
The Client
Facialology
An experienced esthetician was opening her own facial studio and came to us while the space was still under construction. She had the treatment menu, the training and the product partnerships. She did not have a name people would remember, a logo, a website or a way to sell memberships before opening day.
We started with the brand. The Facialology name set the tone, a facial studio that treats skin as a science and a ritual, and the ornamental wordmark with its gold flourish gave it a signature that works on a storefront, a menu and a phone screen. From there we designed the website: a dark, editorial homepage with the studio story, a featured treatment lineup, series packages and membership tiers, and individual service pages built for booking. The printed service menu and business cards carried the same system into the room. We photographed the buildout, sourced the imagery, set up the launch pop-up and newsletter capture, and handed the studio a brand that still runs its website today.
Services
By the Numbers
Objectives and Approach
A Brand That Feels Like the Treatment
Skincare is a trust purchase. The brand had to feel precise and indulgent at once, and the website had to turn a first visit into a booked series or a membership.
Name It Like a Discipline
Facialology positions the studio as the study of the face, a specialist rather than a spa, and the ornamental wordmark gives it heritage on day one.
Black, Gold and Skin
A dark editorial palette with gold detail and close-up skin photography, carried across the site, the menu and the cards.
Sell the Series
The homepage leads with the treatment lineup, then series packages and membership tiers, so the site sells repeat visits, not single appointments.
Launch Before Opening
A pop-up and newsletter capture collected the first clients while the room was still being built.
Services Marketed
The Treatment Lineup
Brand
An Ornamental Mark Built to Last
The wordmark and its variants, the mark alone, and the brand carried into the printed treatment menu.
Website
Designed to Sell the Series
Three homepage rounds, the treatment lineup page and an individual service page, all built around booking and memberships.
Imagery
Skin, Close Up
The photo direction for the site and menu: close crops, clean skin, editorial light.
What We Managed
A Launch Team for a New Studio
Impact Summary
A Studio Brand Still Running Six Years Later
A new esthetician opened with a name, a mark and a website that sold series and memberships from the first day, and the same brand still carries the studio today. The launch package fits any spa, salon or aesthetics studio opening its doors. See the live site at facialology.com.
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