Case Study | Plastic Surgery and Med Spa | Plastic Surgery
Plastic Surgery Social Media
A production team on call for a board-certified plastic surgeon's practice and med spa
How a plastic surgery center with its own in-house social team and its own SEO partner got the one thing it could not make itself: broadcast-quality video. Treatment walkthroughs, patient testimonials, a virtual tour, team portraits and behind-the-scenes reels, scripted, shot on site and cut for YouTube, Instagram and the website, so the practice's own team always had something worth posting.
The Client
Montecito Plastic Surgery
A board-certified plastic surgeon's practice with a full med spa under the same roof: surgical procedures alongside laser hair removal, CO2 peels, injectables and body contouring. The practice already had a social media coordinator posting in real time and an SEO partner handling search. What it lacked was a steady supply of professional video and photography that looked as polished as the facility itself.
We became that supply. Our team scripted and shot treatment walkthroughs and patient testimonials, filmed a virtual tour of the center, photographed the whole staff for the website and social, and cut behind-the-scenes reels from the shoot days. Everything was delivered edited, in horizontal and vertical formats, ready for the practice's team to post and for its YouTube channel to grow. The same surgeon's second practice, a migraine surgery center, has its own case study.
Services
By the Numbers
Objectives and Approach
Feed the Team That Posts
Not every client needs us to run their channels. This one had people for that. The job was to give them content their followers would stop for, on a schedule, without pulling the surgeon or the staff away from patients for long.
Plan the Shoot Day
Scripts and shot lists for each treatment, so a single production day covered walkthroughs, testimonials, B-roll and portraits.
Film in the Space
Treatment rooms, the lobby and the hallway gallery became the set. Patients and staff on camera, no studio, no stock.
Cut for Every Format
Each piece delivered horizontal for YouTube and the website, vertical for reels and stories, with thumbnails ready to go.
Hand It Off
Finished files organized by treatment and format, so the in-house coordinator could schedule weeks of posts from one shoot.
Services Marketed
Six Treatments, Each With Its Own Film
Every service got a walkthrough or a testimonial, so the practice could answer the question a patient asks before booking: what is it actually like?
Video
Behind the Scenes and the Finished Cut
Two of the behind-the-scenes reels our team cut from the shoot days, and a clip from a finished treatment video.
On Set
A Production Day at the Practice
Our crew in the treatment rooms, the lobby and the hallway, with the staff on camera.
Photography
The Team, Photographed
Portraits of the clinical and front-office staff in the hallway gallery, delivered for the website, Google Business and social.
What We Managed
Media Creation, Delivered Ready to Post
Impact Summary
Content the In-House Team Could Finally Post
A practice with its own social coordinator and its own SEO partner now has a library of professional video and photography to draw from, a YouTube channel with real treatment content, and a production team that shows up when the calendar calls for the next round. Any practice that already posts but wants to look like a brand can work the same way.
See How We Market Plastic Surgery and Med Spa Practices