Case Study | Legal | Landlord Litigation
Real Estate Law Marketing
A landlord-side litigation firm, turned into the voice of its industry
How a real estate litigation firm went from a generic campaign to a landlord initiative: a rebuilt website and keyword strategy, a personal-brand site for each partner, the Rent Is Due podcast, trade show booths and keynote slots at the industry's biggest association events, monthly webinars, mailers, reels, a 24/7 landlord hotline and a weekly operating rhythm with the firm's own team.
The Client
SNS Law Group
A real estate litigation firm that fights for landlords: evictions and unlawful detainers, non-payment of rent, lease disputes, habitability claims, rent control and ordinance compliance, and business litigation for property owners. Its audience is the ownership and management side of real estate: landlords, property management companies and the vendors who serve them.
We came in a year and a half ago and replaced a generic campaign with an initiative. Everything now says the same thing: this firm raises its hand for landlords. That meant a rebuilt website with a free landlord resource library, keywords that matter to owners rather than tenants, a personal-brand website for each partner, the Rent Is Due podcast with industry guests, a trade show program across the major apartment associations, monthly webinars, mailers and inserts, reels and faceless videos, a 24/7 landlord hotline brand, back-office CRM and SOP work with the firm's staff, and a weekly meeting with the partners. SNS is a current client.
Services
By the Numbers
Objectives and Approach
From a Generic Campaign to a Landlord Initiative
Landlords do not hire the firm with the most ads. They hire the firm they have seen at the association meeting, heard on a podcast, read in a newsletter and found when they searched a very specific problem at 11pm. So we built presence in all four places at once and kept it moving every week.
Website and Search
A rebuilt site with practice pages, areas served, video, FAQs and a free landlord resource library. Content rewritten to read like a lawyer talking to an owner, not a machine, around the keywords landlords actually type.
Partners as Brands
A personal website for each partner, a 100-portrait team shoot, business cards and bios, so the people behind the firm are findable by name and recognizable at every event.
Podcast and Education
The Rent Is Due podcast, launched with an industry association leader as the first guest, plus monthly webinars, educational reels and faceless explainers on the problems owners face.
On the Ground
Trade show booths, step and repeat walls, banners, keynote placement, a golf outing with the association, mailers and inserts, a 24/7 landlord hotline brand and our crew on site to shoot it all.
Services Marketed
Every Landlord Problem, Covered
Each practice area has its own page, its own webinar topic and its own stream of social content, so the firm shows up for the exact problem an owner is facing.
Photography and Events
On Stage, On the Course and In the Office
A full team portrait shoot, keynote sessions at apartment association expos, a podcast set and an association golf outing, all covered by our crew and fed into the social calendar.
Podcast
Rent Is Due
A podcast about real estate, business and law, hosted by the partners and launched with the head of the region's apartment association as the first guest. We named it, designed it, built its website, shot and edited the episodes and cut the clips for social.
Video
Education That Travels
Keynote sessions cut into reels, faceless explainers on holdover tenants and costly mistakes, and legal tips with the attorneys, published to Instagram, YouTube, Facebook and TikTok.
Search Engine Optimization
Found for the Problems Landlords Search
The site had almost no organic traffic when we started. We rebuilt the structure, rewrote every page to be readable and specific, added a free resource library and video, and pointed the keyword strategy at owners. Traffic climbed from zero to a 1,100 visit month, and the firm is now cited by AI search engines on landlord questions.
Trade Shows and Print
The Booth Landlords Walk Toward
Booth backdrop, step and repeat wall, vertical banners, yard signs, hotline signage and magnets, inserts for association mailings, a magazine ad and a presentation folder, all in one gold and navy system.
Social Media
A Feed That Reads Like Counsel
Legal tips, ordinance alerts, event announcements, webinar invites and seasonal posts, written in the firm's voice and designed in its system, every week.
What We Managed
A Marketing Department for a Landlord Law Firm
Impact Summary
The Firm Landlords Already Know
Eighteen months in, the firm has gone from a generic campaign to a presence landlords meet everywhere: on stage at their association expos, in their podcast feed, in their mailbox and at the top of the search results for the problems they face. The same model works for any landlord or real estate litigation firm in any market.
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