In a world where candy meets real estate, Skittles has made a daring move toward experiential marketing New York City to revolutionize urban life. Back in September of last year, the candy brand announced that they will be presenting the world to a new sweet product, SKITTLES Littles, a smaller, more brilliant version of their trademark rainbow-colored candies. The candy will be packed in two ways: first, in a resealable bag that buyers can take on the go with each supermarket trip. The second package is the distinctive small tube, which the renowned chocolate candy manufacturer M&M is now incorporating into their own packaging. But that’s not all: they’ve also turned a small New York City micro-apartment into a candy-coated heaven. Let’s take a look inside this quirky abode and learn how to win a year of rent-free living!

What Are Skittles Littles?

experiential marketing NYC

Skittles, the colorful, chewy sweets that have delighted taste senses for decades, have just made a little step ahead. Say welcome to Skittles Littles, the most recent addition to the Skittles family. But what makes these little morsels so unique? Let’s look at the science behind these little goodies.

The Miniaturization Phenomenon

Future of Skittles Littles

Skittles Littles will be available in select retailers beginning this year, with national distribution anticipated later. Keep an eye out for the resealable grab-and-go packets and cute small tubes. Your taste buds are in for a treat!

So, the next time you put a Skittle into your mouth, consider the science behind it. Remember, wonderful things come in little packages, even if they’re as bright as a rainbow.

The Candy-Coated Micro-Apartment

The 353-square-foot micro-apartment at 335 East 27th Street, New York, NY, 10016 has been transformed into a candy-coated space. Dani Klaric, known for her TikTok and Instagram presence, sprinkled Skittles magic throughout the space. Here’s what you’ll find:

  • Colorful Furniture: Bright, eye-catching furniture pieces that scream “taste the rainbow.”
  • Rainbow Cabinets: Cabinets adorned with Skittles lentils, creating a visual feast.
  • Compact Kitchen: A bite-sized kitchen featuring a mini fridge and a two-burner stovetop.
  • Space-Saving Bed: The full-size bed cleverly flips up into the wall when not in use.
  • Building Amenities: The lucky tenant will enjoy access to the fitness center, roof deck, laundry room, in-range wifi, and bicycle storage.
  • Extra Amenities: From free weekly housekeeping service, provided additional offered bathroom products from Malin & Goetz.

The Contest: Win a Year of Rent-Free Living

To celebrate SKITTLES Littles, Skittles is giving away a year of rent-free living in this candy-inspired micro-apartment. Here’s how you can enter:

  • Eligibility: Contestants must be 18 years or older.
  • Move-In Requirements: The winning applicant must be able to move in on June 15th, the first day of the occupancy agreement
  • Entry: Provide your full name, date of birth, email, and phone number.
  • Random Drawing: The winner will be selected via random drawing on May 22.
  • Prize: The approximate retail value of the prize is $85,000, including a $20,000 check to offset tax liability.
  • Responsibilities: While the apartment is rent-free, the tenant is responsible for utilities, renter’s insurance, and any damage repairs. 
  • Background Screening: The winner must pass a background screening before officially receiving the prize.

The Sweet Conclusion

If you’re dreaming of a candy-coated escape in the heart of NYC, enter the contest and cross your fingers. Who knows? You might be the lucky tenant moving into this Skittles wonderland on June 15! Remember, life is sweeter when you’re surrounded by rainbows—even if it’s in a cozy micro-apartment.

Just as Skittles have promoted their launch of a new product through gifting an apartment to one lucky winner making it a once in a lifetime experience. When it comes to experiential marketing New York Ciy, we’re the agency that turns ideas into unforgettable moments. Contact us today and let’s make your brand shine with Branding New York City!