Case Study | Tattoo Studio | Tattoo Studio
Tattoo Shop Marketing
A fine line studio opened with a finished brand, and grew from one featured artist to ten
How a new fine line and custom tattoo studio led by artist Joey Hill launched with a logo chosen from twelve concepts, a custom website with online booking, a full photo and video production, a 360 virtual tour, a Google Business Profile built from day one and a launch media campaign. The shop opened looking established, and the roster has grown to ten artists since.
The Client
Night School Tattoo
Night School Tattoo opened in summer 2023 as a fine line and custom studio built around featured artist Joey Hill and a small crew of artists. The space was clean and bright, the work was exceptional, and the shop needed everything else at once: a mark that would hold up on a window, a sandwich board and a hoodie, a website that could take bookings, and enough photography and video to fill a Google listing, a social feed and a site before the first client walked in.
We delivered the whole launch package in one push. Two rounds of logo concepts produced a blackletter wordmark with a drop shadow that reads from across the street. We designed and built the website around the artists and a booking flow, integrated the appointment scheduling system, and produced the photo and video shoot that supplied every image on it: the storefront, the stations, the flash wall, artist portraits and clients in the chair. A 360 virtual tour went onto the Google Business Profile we set up, a launch reel went to social, and an initial media campaign put the shop in front of the people most likely to book. The site and the brand still run today, now carrying ten artists.
Services
By the Numbers
Objectives and Approach
Open the Doors Already Booked
A new shop has one launch. The brand had to look like it had been there for years, and every channel a client might find it on had to be live and filled on opening day.
A Mark Built for the Street
Twelve concepts across blackletter, script and badge directions, landing on a bold drop-shadow wordmark that works on glass, a sandwich board, a hoodie and a profile icon.
Artists First, Booking Always
A black and white site built around artist pages and portfolio work, with the appointment system integrated so every page ends in a booking.
Shoot Everything Once
One production day covered the storefront, stations, flash wall, artist portraits, clients in the chair, a launch reel and a 360 tour. Every channel launched full.
Be Found on Day One
A Google Business Profile with photos and the virtual tour, a launch reel for social, and an initial media campaign aimed at people ready to book.
Services Marketed
Six Things the Shop Is Known For
Brand
Twelve Concepts to One Wordmark
Two rounds of logo concepts, the final mark in light and dark, and the mark where it lives: on the shop's own sign and sandwich board.
Website
Built Around the Artists and the Booking
A black and white site with artist pages, portfolio work, a custom icon set and the appointment system integrated throughout. Still live, now carrying ten artists.
Video
A Launch Reel and a 360 Tour
Shot and edited by our team: a launch reel for social and a virtual tour that lets a client walk the shop before they book.
Photography
The Shop, Shot for Every Channel
Storefront, stations, the flash wall and clients in the chair, delivered for the website, the Google listing and social.
What We Managed
A Launch Department for a New Studio
Impact Summary
A Shop That Opened Looking Established, and Grew Into It
A new studio launched with a mark, a site, a booking system and a full library of photo and video on day one. The brand and the website we built still run the shop, now with ten artists on the roster. The same launch package fits any studio, salon or creative shop opening its doors. See the live site at nightschooltattoo.com.
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