Digital Marketing Agency New York For Skincare brand and Cosmetics
Whether you’re thinking about starting your own line of cosmetics, already have your own line of cosmetics and are trying to figure out the next step, or are simply an insightful person who wants to learn more about marketing tips and strategies, you’ve come to the right place. Starting any business can be a daunting challenge for anyone in and of itself. The fear of failure is never too far behind and even once you have developed a good idea for a business and maybe even gone so far as to develop a product or a service, then you’re left with what one might even have considered the easy task of selling it. However for most of us when we reach this stage, we realize the simple task of convincing someone to buy your product much less multiple someones is just as hard or even harder than all the steps taken to get here. That’s where I come in. We are going to give you 5 examples of how brands utilize different digital marketing campaigns for success.
Who Are You and Who Do You Want to Be?
First off, take a good hard look at yourself and your business and start asking the difficult questions. Who am I, who do I want my business to be, and who is the demographic that I am trying to appeal to? Take for instance Fenty Beauty, they stand for inclusivity and have made their name by using models of all different ethnicities and sexualities to celebrate the differences that everyone has by including everyone. This appeals to a wider range of audiences while at the same time is addressing those who might otherwise be overlooked by mainstream society.
Fenty Beauty Digital Marketing Campaign
Standing for something that relates to what you’re doing can be a good foundation that may even help people in the long run if done properly and by extension yourself. When people can relate to what you’re doing, engage in it, and feel a part of it, that leaves a lasting impression that a one time sale never could. Now Fenty Beauty is the example taken to the extreme but I hope it gets the point across. Even donating a portion of the profits to charity would be a great way to help people feel good about buying your product, feel good about your business and what you’re doing, while also doing good for those in need.
Biting the Bullet that is Social Media.
Next up is social media. Love it or hate it, it’s here to stay and it is, especially for cosmetics, one of the best forms of advertising. Period. Your business must have social media for a plethora of reasons and it’s a good place to start once you’re ready to proceed to the next stage in your work. It is a necessary part of marketing and especially in this day and age where the majority of consumers will have at least one social media platform and since most of the apps are free to download and use, it’s a no brainer. It’s the biggest asset to the digital marketing agencies in New York, the USA and all over the world and should be taken advantage of. According to Khoros, people’s trust in your brand is increased by 63% if you have social media. It makes you a more credible place to do business and makes people more comfortable with trusting you with their money in return for your product.
Influencer Marketing Branding New York City
The best and worst thing about social media is that everyone is on it. That makes getting attention incredibly difficult, but if you can get their attention, your audience can be unbelievably large. That begs the question: how can you stand out when everyone is trying to? Not to mention standing out for the right reasons, and then retaining any attention you may receive. There are a few ways to go about this and the one or multiple ways are going to heavily depend on what I mentioned previously. Who you are, who your brand is, and who the demographic is that it applies to. Once you figure that out, you can begin to custom tailor your marketing strategy to the needs of your business and move forward from there. When it comes to a demographic consisting of mostly teenagers and young adults, who by the way according to Stella Rising, spend 44 billion a year on beauty products, the influencer route may be a good option for you.
The influencer avenue may be a costly one but when done right and for the right demographic it could be extremely beneficial in the long run. Now I am not saying to jump into the deep end right away and pay thousands of dollars for one measly little post, which may get you some attention but doesn’t exactly equate to sales, but I am saying to keep in mind that in the millennial market 70% of them are swayed by their friends and peers. This is because so many of them, and us for that matter, think that advertisements are just people trying to sell us stuff, which to their credit they are. So when they get recommended a product by a friend or an influencer who they like and follow on instagram they are more likely to go out and buy that product.