At Branding NYC, we are your go-to agency for all of your business’s marketing and branding needs. With years of experience helping businesses of all sizes – from small to big – throughout a wide range of industries, we are confident in our ability to take your business to the next level. It is no secret that there are thousands of “marketing and branding agencies” out there today. Unfortunately, many of those agencies that claim to get you the results you need, do not actually have the skill set and experience level to get you the types of results that your business needs to thrive. However, you can rest assured that our team at Branding NYC has the skills, experience, and resources to ensure optimal results every step of the way.
In this blog, we will discuss some of the best tips for marketing your business in New York. Continue reading to learn more!
What is Hyperlocalization?
Hyperlocalization has become a buzzword in the world of online marketing, which essentially applies to a highly targeted focus on specific consumers in a town, neighborhood, or other type of small, geographically concentrated community. While hyperlocalization is certainly nothing new, it has become increasingly popular now that more and more marketing experts and business owners realize the power behind it. With that being said, hyperlocalization is more important than ever to take advantage of for these few reasons:
Increased mobile usage
It doesn’t take much to realize the increased mobile usage that is around us constantly. Just take a look around you – whether you’re at the grocery store, mall, airport, restaurant, or sitting by the pool, you will find people on their mobile devices no matter where they are. It’s just reality and the world that we live in today. As a result of this, many people spend a significant amount of time on their phones throughout the day compared to desktop-based consumption of the Internet. Because of this, businesses have made it easier and more convenient than ever for consumers to get immediate access to whatever they need. Our mobile phones allow us to do so many things today and it is important that your business leverages mobile technology to achieve maximum results.
Google’s locally based search results
Another great advantage of mobile usage is that Google has updated its search algorithms to meet the needs of increased mobile usage. As a result, it allows websites to be found based on the user’s location. There are three main sections that will come up on a search engine, which include the “local” section, “organic” section, and “paid” section.
When you search for a product or service online, you will see different options from the “local” section based on the algorithm that will rank websites depending on the parameters in which you are in. This means that leveraging hyperlocalization for your business is more important than ever, as users can find your website based on their proximity to you.
Greater focus on data-driven marketing
Another important factor that has contributed to hyperlocalization is that it has allowed businesses to gain insight of incredible data and analytics tools. Now, companies are able to get a better look and understanding of their ideal audience, including demographics of a particular area – even down to an individual level. The goal behind this is to utilize this information by streamlining marketing efforts into what works best and provide consumers with results that accurately aligns with their needs, shopping habits, and personalities. This will allow you to leverage your marketing efforts to the right people at the right time.
Why is Hyperlocalization So Important For New Yorkers?
It certainly doesn’t come to a surprise knowing that New York City is one of the most hyperactive markets in the world. Hyperlocalization is of paramount importance when it comes to building a name for your business in such a highly competitive market. It is imperative to begin focusing on the immediate areas first and then eventually capturing a wider audience once you have reached your initial niche audience. With that being said, now is the time to put your hyperlocalization marketing efforts into action, achieving the results that your business needs to thrive.
Tips For Hyperlocalization
Here are some important tips for hyperlocalization:
- Focus on utilizing hyperlocal words, with an emphasis on your business’s immediate neighborhood
- Concentrate on leveraging your hyperlocal-based microtargeting capabilities
- Know how to differentiate hyperlocal hotspots from tourist attractions
- Get to know hyperlocal influencers for collaborations
- Establish yourself in your hyperlocal area and host regular events for prospects and other professionals in your target area
New York City, USA – October 28, 2017: Manhattan NYC buildings of midtown Times Square, Broadway avenue road, signs for AMC Cinema Theater
If you are seeking a highly dedicated team of professionals with the experience and skill set you need for your business to grow, our team at Branding NYC is here to help every step of the way. With extensive experience providing our clients with the innovative marketing and branding strategies customized to fit their needs and goals, we are confident in helping you achieve the results that you need for your business to flourish. Our New York City marketing team utilizes the highest level of skills and experiences, along with a list of unparalleled resources, methods, and technologies to ensure that your business receives top sales and recognition. To learn more about how our highly knowledgeable team can help you reach great new lengths of success, feel free to contact us!