Case Study | Luxury Pilates and Wellness Studio | Pilates Studio
Pilates Studio Marketing
A new boutique reformer studio launched into a crowded city with a full marketing engine behind it
How a new luxury Pilates and wellness studio opened its doors with everything in place: a website built around class booking and memberships, search optimization, a newsletter program, a professional photo and video shoot, social media management, print for local events, community and vendor outreach, direct mail, a billboard and outdoor banner, business cards and flyers, a run of launch events, and paid media across Google, Facebook and YouTube.
The Client
BravaFit Studio
BravaFit is a boutique Pilates and wellness studio: reformer and mat classes in small groups, yoga, stretch therapy and a recovery floor with infrared sauna, sound bath and EMS body sculpting, all in a bright, beautifully finished space. The founders had the studio, the instructors and a point of view. They needed a brand presence that matched the room and a way to fill the schedule from opening week.
We built the launch and run the marketing. The website carries the class schedule, memberships and booking, with pages for every offering. We optimized it for search and set up the newsletter program. We produced the photo and video shoot that gives the brand its look, then turned it into a social media program, reels and paid creative. For the neighborhood we designed flyers, business cards, an outdoor banner and billboard, mailers and event pieces, ran community and vendor outreach, and hosted and supported launch events at the studio. Paid media runs across Google, Facebook and YouTube with a free first class as the front door.
Services
By the Numbers
Objectives and Approach
Make the First Class Easy to Say Yes To
Boutique fitness lives or dies on trial. Everything we built points a new visitor at one step: come try a class.
Look Like the Room
The shoot captured the light, the wood and the calm of the studio, and that look now runs through the site, the feed and every ad.
One Offer Everywhere
A free first class, with a code, on the site pop-up, the flyer, the banner and the ads, so every touchpoint ends the same way.
Own the Neighborhood
Flyers, mailers, a billboard, an outdoor banner, vendor partnerships and events put the studio in front of the people who live and work nearby.
Fill the Schedule With Media
Google, Facebook and YouTube campaigns built from the studio's own footage, with the website and booking flow ready to convert.
Services Marketed
Move Better, Recover Deeply
The Shoot
Light, Wood and Movement
From the studio production days: instructors, classes and the space itself.
Brand, Print and Street
From the Logo to the Billboard
The identity, the launch flyer, the services piece, the outdoor banner and the free class pop-ups.
Website and Social
Built to Book
The live site on desktop and mobile, and one of the paid social cuts.
What We Managed
The Studio's Marketing Department
Impact Summary
A Studio That Opened Full
A new boutique studio launched with a brand presence equal to its space, a booking site ready on day one and a local and paid program feeding the schedule. The same launch model fits any fitness, yoga or wellness studio opening its doors. See the live site at bravafit.studio.
See How We Market Fitness and Wellness Brands