Case Study | Health and Wellness | Wellness Franchise
Wellness Brand Marketing
Cherillyn: a franchise wellness center and the coach behind it, built into one of our most beautiful brands
How a natural weight loss and hormone balancing center, run by a certified health coach under a national franchise, got a personal brand of its own: a full rebrand with a custom mark, palette and type system, a social program built on lifestyle imagery, team and owner photography, a newsletter and outreach engine, in-store signage and displays, event marketing at the center and on the expo floor, podcast and press placements, Google ads and a website design that finally looked the way the work felt.
The Client
BeBalanced Woodland Hills and Cherillyn
The center operates under BeBalanced, a national natural weight loss franchise focused on hormone balancing for women: menopause relief, cortisol detox and holistic weight loss, without medication or injections. The owner, Cherillyn Olivos, is a certified health coach whose clients came back for her as much as for the program. The franchise supplied the method; it did not supply a brand for her.
We built one: Cherillyn, a personal coaching brand with its own mark, palette and voice that sits beside the franchise identity, a social voice that speaks to women in midlife rather than at them, and a marketing engine of newsletters, outreach to local mom groups and partner businesses, in-store signage, events hosted at her space, podcast interviews and press, and Google ads. The two brands now work as one system, and the center has become a place other women-owned businesses use for their own events.
Services
By the Numbers
Objectives and Approach
Make Her the Brand, Keep the Franchise Strong
Franchise marketing is built for the system, not the person running it. Our job was to give Cherillyn a brand that clients would follow, while keeping every franchise standard intact, and then to fill her calendar with reasons for women to walk through the door.
Rebrand
A custom radial mark, a warm neutral palette with a single saffron accent, a serif and sans pairing and a written brand guide, applied across social, print, signage and web.
Content and Social
A lifestyle-led feed planned on a grid, with posts, stories, reels and ad creative, plus a behind-the-scenes and testimonial video series shot at the center.
Outreach and Retention
Newsletter setup and sends, email and text campaigns, outreach to mom groups and neighboring businesses, and partner events that bring new women into the space.
Visibility
Google ads, podcast interviews on The Measuring Post and Awaken Hope, a sponsored feature with Real Mom of SFV that reached the local mom audience, and expo appearances with branded banners and collateral.
Services Marketed
Eight Services, One Message
Each program got its own content track so women could find the one that matched what they were feeling.
Photography
The Team, the Owner, the Space
Portraits and working frames shot at the center and on the street outside it, plus the expo floor, graded to the brand palette and used across every channel.
Video
Behind the Scenes and On Camera
A production day at the center, cut for reels, and a testimonial series filmed in the space.
Brand System
A Mark, a Palette, a Grid
The identity was designed to feel calm and expensive: a radial mark, warm neutrals with one saffron accent, and a feed planned nine posts at a time.
Social
A Feed Women Wanted to Follow
Lifestyle imagery, soft typography and the brand mark used as a watermark, so every post read as hers.
Print, Signage and Ads
In the Store and on the Expo Floor
Retractable banners and flyers for events and expos, in-store displays, and story ads that carried the same voice online.
Website
Designed to Convert a Quiz Into a Consult
A homepage, a hormone balancing service page and a wellness quiz funnel for cherillyn.com, designed in the brand system with a clear path to a free consultation.
What We Managed
A Marketing Department for a Wellness Owner
Impact Summary
A Franchise Location With a Brand of Its Own
Cherillyn now has an identity clients follow, a feed that looks like a national brand, a calendar of events in her own space and a marketing engine that keeps new women walking in. The same approach fits any franchise owner, coach or practice that needs to be more than the system behind it.
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