Case Study | Medical Aesthetics | Astoria, New York
Med Spa Marketing
A three-location laser spa brand, filmed, photographed and marketed until it broke its own records
How a laser and med spa brand with locations in New York and Florida got the full program: a video content library shot on site, staff and patient photography, a rebuilt email list with newsletter and text campaigns, Meta and Google ads, search, monthly specials in print and a reputation program, and grew month after month to a record Black Friday.
The Client
Mestiza Laser Spa
A laser and medical spa brand that grew from its flagship on Ditmars Boulevard in Astoria, Queens, to three locations across New York and Florida, including a Brickell, Miami spa at the base of one of the neighborhood's landmark hotel towers, franchising along the way, and offering laser hair removal, laser tattoo removal, Endospheres therapy, HydraFacials and facials, injectables, body contouring, medical weight loss and skin care.
The brand came to us with a loyal walk-in clientele and almost no presence online: a thin website, an unused email list and no content. We ran the gauntlet for them: video, photography, email, text, paid social, paid search, SEO, print, signage and reputation, and the business grew every month until ownership took the brand, rebranded it and reinvested. Much of the original work has since been retired, so this page shows what we have: the content, the campaigns and the results.
Services
By the Numbers
Objectives and Approach
Film Everything, Then Put It in Front of the Neighborhood
A med spa sells trust and results, and both are easier to show than to tell. The approach was to spend two days on site filming every service and every face, then run that content through every channel a Queens client uses: her inbox, her phone, her feed and her search bar.
Video and Photography
Two production days produced service videos for laser hair removal, laser tattoo removal, Endospheres therapy and facials, two follow-me tours with the staff, a walkthrough, Instagram cuts, five staff headshots and patient photography.
Email and Text
We rebuilt and cleaned the email list, launched monthly newsletters and text campaigns around each month's specials, and added more than 400 subscribers in a single month.
Meta, Google and Search
Meta and Google campaigns built on the video content drove signups and bookings, while service pages and position tracking moved laser hair removal and Endospheres searches up the page across Astoria and Queens.
Specials, Print and Reputation
Monthly specials flyers, in-store signage, a QR-code review program and branded templates for staff features kept the brand in front of clients at every location between visits.
Services Marketed
Ten Services, Each With Its Own Video, Page or Special
Every service the spa offers received its own content, from a filmed treatment to a monthly special, and the same services ran through the newsletter and text campaigns to the spa's clients.
Photography and Video
Two Days on Ditmars Boulevard
Our crew filmed and photographed the spa, the staff and the treatments on site, and the content fed the website, the ads, the newsletter and the feed for the rest of the engagement.
Video
Eight Service Videos, Cut for Every Platform
Each treatment was filmed in landscape for the website and vertical for Instagram, Reels and ads, with follow-me tours led by the staff and a full walkthrough of the spa.
Email, Text and Paid Media
A List That Grew Every Month
The email list before and after, and the campaigns that filled it.
Brand and Creative
One Look Across Three Locations
The purple diamond mark, delivered as stacked, horizontal, all-white and all-black lockups, ran across the signage, the monthly specials, the social creative, the staff feature templates, the review program and the ads, so every location and every touchpoint looked like the same brand.
What We Managed
The Gauntlet
Impact Summary
A Spa Brand That Grew Every Month, Across Three Locations
Two days of filming became a year of content. A dead email list became 3,200 subscribers with hundreds joining a month. Meta, Google, text and email turned monthly specials into a record Black Friday and consistent month-over-month growth, right up to the day ownership took the brand into its next chapter.
See How We Market Med Spas