Case Study | Medical | Diagnostic Imaging
Imaging Center Marketing
An open MRI center, built from the signage on the wall to the first page of Google
How an independent imaging center was branded, built out, put online and marketed to patients, physicians and attorneys across its metro: logo, interior signage, website, consent forms, booking and back office, then search, paid media, mail, print, merch and the newsletter and text campaigns that keep it in front of referrers.
The Client
SoCal Imaging and Open MRI
An independent diagnostic imaging center that has served its region for more than a decade. The center runs an open MRI system for patients who are claustrophobic, anxious or larger-bodied, alongside X-ray and ultrasound, with certified technologists and radiologists, same-day appointments and flexible arrangements for personal injury and lien cases.
We have been the center's marketing department from the beginning. The brand, the signage inside the building, the website, the consent forms, the booking flow and the back office were all built by us, and the search, paid media, mail, print and merch that keep the schedule full are still ours today.
Services
By the Numbers
Objectives and Approach
Build the Center, Then Fill the Schedule
An imaging center has three customers: the patient who is afraid of the tube, the physician who needs a report by Friday and the attorney who needs a lien. The approach was to build the center's identity and operations first, then market each service to each audience with its own page, its own campaign and its own printed piece.
Brand, Signage and Build-Out
We designed the logo and identity, then carried it onto the interior signage and the build-out of the center itself, so the brand a patient sees online is the one on the wall when they walk in.
Website, Forms, Booking and Back Office
A website with pages for every service and audience, digital consent forms, an appointment request flow and the back office systems that route every call, form and referral to the front desk.
Search and Paid Media
Service pages, city pages for two neighboring cities and a patient education library on what MRI images show took the site from a few hundred keywords to 819, first for City MRI search and first nationally for the questions people ask before a scan, with paid search filling in the rest.
Mail, Print, Merch and Outreach
Direct mail and printed pieces for physician offices and law firms, X-banners and signage for the center, branded hoodies for the team and newsletter and text campaigns that keep referrers and past patients in touch.
Services Marketed
Eight Services and Audiences, Each With Its Own Page
Every service the center performs and every audience it serves received its own page, keyword set, printed piece and campaign, and the same services run through the newsletter and text campaigns to referrers and past patients.
Photography
The Center, the Team and the Machine
An office and team shoot gave the website, Google listing, ads, mailers and banners the real center: the open MRI suite, the front office, the technologists at work and the leadership behind it.
Search Engine Optimization
First in Its City, First for the Questions Patients Ask
Organic rankings, November 2026. Local searches bring the patients; national education searches bring the authority.
Brand, Web and Print
One Identity, From the Wall to the Hoodie
The logo we designed runs across the interior signage, the website, the X-banners at the center, the mailers and business cards that go to physician offices and law firms, and the hoodies the team wears.
What We Manage
From Build-Out to Booked Schedule
Impact Summary
An Imaging Center Built to Be Found by Patients, Physicians and Attorneys
From a logo and interior signage to a website that ranks first for MRI in its city and first nationally for the questions patients ask before a scan, with 819 ranking keywords, 3,300 organic visits a month and the forms, booking and back office to turn them into appointments. More than a decade in, we still run every channel.
See How We Market Imaging Centers