Case Study | Medical | Colorectal Surgery
Colorectal Surgery Marketing
Dr. Allen Kamrava, MD, MBA, FACS, FASCRS
How a board-certified colon and rectal surgeon became one of the most-found specialists in his field: a brand rebuilt from the ground up, four patient funnels, a video library that answers the questions patients are afraid to ask, and fifteen years of steady growth.
The Client
Allen Kamrava, MD, MBA, FACS, FASCRS
Dr. Kamrava is a board-certified colon and rectal surgeon and board-certified general surgeon, fellowship trained at the University of Pennsylvania, and Associate Faculty in the Division of Colon and Rectal Surgery at Cedars-Sinai, ranked first in the state for gastroenterology and GI surgery. His local practice treats hemorrhoids, fissures, fistulas, pilonidal disease, anal skin tags and bowel control conditions, most of them in the office, under local anesthesia, in a single visit.
He is a Fellow of the American College of Surgeons and of the American Society of Colon and Rectal Surgeons, and a frequent expert source on laser and minimally invasive treatment in his specialty.
Services
By the Numbers
Objectives and Approach
Making a Difficult Subject Easy to Search, Easy to Trust, Easy to Book
Nobody looks forward to this appointment. Patients wait years with conditions that take one afternoon to fix, and they research in private before they ever call. The assignment was to meet them there: a brand that feels calm and credible, content that answers the exact questions they type, video that puts a face on the surgeon, and a path to a consultation that does not require a phone call.
A Brand Remodel Built for Trust
Identity, photography, print and a website rebuilt around credentials, in-office treatment and plain language. Fellowship training, Cedars-Sinai faculty and board certifications are visible before the first scroll.
Four Funnels, One Front Desk
The practice site plus three condition-specific sites, each answering a different search and sending the patient to the same consultation form. Together they rank for more than 1,000 first-page keywords and bring in close to 14,000 organic visits a month.
Video and Podcasts That Answer the Awkward Questions
Three YouTube channels, a chaptered education series, health minutes and podcast appearances including the Jim Jefferies podcast and Univision's Primer Impacto, produced and placed by our team, so patients hear the answers from the surgeon himself before they book.
Lead Generation and Placement
Google, Meta and YouTube campaigns with tracked calls and forms, reputation management across Google and Yelp, and strategic placement for the initiatives Dr. Kamrava cares about, from laser treatment education to patient access.
What We Manage
Then and Now
Conditions and Procedures Marketed
Thirty-Five Conditions and Procedures, Each With Its Own Page
Colorectal surgery is a hard field to search, so every condition and procedure received its own page, keyword set and content, written for the patient who does not yet know the name of what they have, and the same services ran through newsletter and text campaigns to existing patients for follow-ups, new procedures and the podcast.
Thirty-five condition and procedure pages in all, plus a success-story series and the podcast.
Search Engine Optimization
First for the Searches Patients Make in Private
Organic rankings, United States, November 2026.
From the patient education series produced for his YouTube channels.
Social and Content
Plain Answers to Private Questions
The social program speaks about conditions most people will not say out loud. Condition posts, screening reminders, blog features and treatment explainers run every week in one visual system, each one pointing back to a page on the site.
Photography and Video
A Specialist Practice, Shown as Patients Will Find It
Office and portrait shoots, a 2024 video series and a 2025 video shoot, produced by our team for the websites, YouTube, social and print.
Reputation
What Patients Say Before They Book
Impact Summary
A Specialist in a Hard-to-Search Field, Found First and Trusted on Sight
Fifteen years of brand, web, search, video, advertising, reputation and placement work, run as one program. The result is a surgeon who is the first answer for the questions patients ask in private, with four sites, three channels and a steady stream of consultation requests to show for it.
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