Case Study | Medical | Urgent Care
Urgent Care Marketing
Vermont Urgent Care, there when people need us
How a neighborhood urgent care became the first result for the searches that matter, built a multi-channel marketing program, and turned a clinic into a community institution, in one of the most competitive healthcare markets in the country.
The Client
Vermont Urgent Care and Multi Specialty Center
A walk-in urgent care and multi-specialty clinic serving its neighborhood and the surrounding communities in English and Spanish. Beyond everyday urgent care, the practice offers more than 50 services on site: same-day lab testing, TB testing, physicals, digital X-ray and ultrasound, IV hydration, weight loss programs, hernia and gallbladder consultations, occupational medicine and immigration exams.
Its patients include first responders, students, working families and anyone who cannot wait days for an appointment. The practice competes for those patients against the largest health systems in its region, and wins the searches that bring them in.
Services
By the Numbers
Objectives and Approach
From a Neighborhood Clinic to the First Name in the Search Results
When the partnership began, the clinic had loyal patients and a wide range of services that almost nobody online knew about. In a market where the biggest health systems in the country buy the same keywords, the assignment was to make a single-location urgent care the obvious choice for the people around it, then keep expanding what it could offer them.
One Brand, Every Channel
Search, Google Ads, Meta, YouTube and TikTok advertising, direct mail, street team activations and community events all carry the same brand and send the patient to the same front desk. Each channel reaches a different moment of need; together they keep the schedule full.
A Page for Every Service, in Two Languages
More than 50 services got their own page, in English and Spanish, from sinus infections and sprains to TB tests, ultrasound, hernia repair consultations, IV hydration and GLP-1 weight loss. Long-form articles answer the questions patients ask before they walk in, which is why the site ranks nationally for health questions far beyond the area.
Advertising That Fills the Schedule
Google, Meta, YouTube and TikTok campaigns run alongside the organic program for the services the clinic wants more of, in English and Spanish, with tracked forms and calls so the office sees exactly which campaigns bring in patients.
A Clinic the Neighborhood Knows
Photography, video, print, social media, reputation management and community events, including yearly toy drives, backpack drives and the Vermont Day health festival, made the clinic a fixture in the community, not just a search result.
Community
Vermont Day: 500 Families, One Saturday
In September 2026 the clinic hosted the Salud and Care Festival outside the clinic: free health and dental screenings, kids activities, backpacks, books and food, presented by Gilead Sciences and hosted with the local City Council office, with the the area Fire Department, local schools and community organizations on site. It is the latest in more than a decade of toy drives, back-to-school drives and support for first responders that we have planned, promoted and photographed with the practice.
Services Marketed
More Than Forty Services, Marketed One Page at a Time
Every service the clinic offers received its own local landing page, keyword set and content, in English and Spanish, so a patient searching for any one of them finds the clinic first, and the same services ran through newsletter and text campaigns to existing patients for flu season, physicals, new services and clinic news.
More than forty service pages in all, each mirrored in Spanish.
Search Engine Optimization
Out-Ranking the Biggest Names in Its Market
Organic rankings, November 2026. Every term below is a patient looking for care today.
Photography and Video
The Clinic, Photographed the Way Patients Will Find It
Studio-quality shoots with the team and models across the engagement, most recently in January 2026, plus a virtual tour and a video library in English and Spanish, supply the websites, social channels, print and advertising with imagery of the real clinic and the real team.
The 2024 Shoot
Two Days on Site, One Hundred and Fifty Nine Frames
The 2024 Shoot
A Day of Care, Photographed
In February 2024 our photo and video crew spent a day in the clinic shooting the real staff with volunteer patients: check-in at the front desk, vitals in the exam rooms and consultations in the lobby. The set now runs across the website, the Google listing, social and print.
Team Portraits
The People Patients Actually Meet
Every provider and front office team member was photographed against the clinic tile for the website team page, the Google listing and social.
Behind the Scenes
Production Day
Lighting the exam rooms, blocking the hallway shots and directing staff and volunteers between patients.
Reputation
What Patients Say Before They Walk In
Impact Summary
A Neighborhood Urgent Care, Found First and Trusted on Sight
Fifteen years of brand, web, search, advertising, print, social, reputation and community work, run as one program. The result is a single-location clinic that out-ranks the largest health systems in its region for the searches that matter, has expanded its hours, staff and services, and is known on its own block as the place that is there when people need it.
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