Case Study | Medical | Gastroenterology
Gastroenterology Marketing
Dr. Peyton Berookim, the GI Doctor to the Stars
How a gastroenterologist became one of the most visible GI specialists in the country: a brand, a website that ranks, national press, and a steady stream of qualified patients.
The Client
Peyton P. Berookim, MD, FACG
Dr. Berookim is a board-certified gastroenterologist and a Fellow of the American College of Gastroenterology, a distinction granted to the top GI physicians in the nation. He leads the Gastroenterology Institute of Southern California in its market, where patients travel from across the country and from abroad for colonoscopy, endoscopy, capsule endoscopy and advanced digestive care. Athletes, entertainers and executives are among his patients.
He has been named a Best Gastroenterologist in his city, recognized by Los Angeles Magazine Top Doctors and Super Doctors, and has appeared on television including Jimmy Kimmel Live and Vanderpump Rules, on podcasts, and as an expert source in national magazines.
Services
By the Numbers
Objectives and Approach
From Respected Specialist to the GI Doctor Everyone Knows
When we began working with Dr. Berookim he was already an exceptional physician with a loyal patient base. What he did not have was a brand that matched his reputation, a website that could be found by the patients who needed him, or a presence in the media that reached beyond the area. The assignment was to build all three, then keep them growing.
A Brand Worth the Reputation
We positioned Dr. Berookim as the GI Doctor: a name, an identity and a visual system that works on the sign, the site, the referral card and the television lower-third. Photography and video were produced to the standard of a national expert.
A Website That Ranks and Converts
gidoctor.com was rebuilt around the questions patients actually search: colonoscopy, endoscopy, reflux, IBS, capsule procedures and the symptoms that bring someone to a specialist. Today the site ranks in the top three for 51 local searches, including number one for best colonoscopy doctors in its market.
Press, Television and Podcasts
Publicity and media management put Dr. Berookim in front of national audiences: Bravo, Jimmy Kimmel Live, Vanderpump Rules, PopSugar, Bustle, Livestrong, Everyday Health, Runner's World, Woman's World, WebMD, Prevention, HuffPost and Los Angeles Magazine, plus podcast appearances and celebrity quotes.
Qualified Patients, Measured
Paid search and social campaigns are built around the procedures the practice wants more of, with tracked calls and forms, so the office sees exactly which campaigns bring in patients. Reviews are managed across Google and Yelp, where the practice holds a 4.9 rating.
Photography and Video
A National Expert, Photographed Like One
Studio and on-location shoots across the engagement, most recently in 2025, supply the website, social channels, press kits and print with imagery that matches the practice's standing.
Fifteen Years of Shoots
The Same Doctor, Photographed as the Practice Grew
Three production eras, one brand: the first white-coat shoot, the procedure room and lobby series that carried the website redesign, and the 2025 office session that feeds today's social program.
Procedures Marketed
Fourteen Procedures, Each Found on Its Own
Every procedure and screening the practice performs received its own page, keyword set and content, backed by a 23-condition health library that ranks nationally for the questions patients ask, and the same services ran through newsletter and text campaigns to existing patients for screening reminders, seasonal health and new procedures.
Plus a 23-condition health library, from IBS and celiac disease to colitis and H. pylori.
Search Engine Optimization
Owning the Searches That Bring Patients In
Position tracking for the practice's home market, November 2026. Every term below is a patient looking for a specialist, not a curiosity search.
Reputation
What Patients Say Before They Ever Call
Impact Summary
One Specialist, One Brand, Seen Everywhere a Patient Looks
Brand, website, search, advertising, social, press and reputation were built as one program and are still running. The result is a gastroenterology practice that is found first in its market, trusted before the first call, and growing year after year.
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