Next, look at the industry trends. Understand what your competitors are doing. Analyze their complete visual system. For example, how does their website look or how do they represent themselves on social media? Make notes of what you like and dislike.
Make a collection of reference designs, color palettes, images and other visuals you think would suit your brand logo. Create one or more mood boards on a document or Pinterest. Write a brief description to explain how each mood board suits your creative strategy.
The actual design begins in the third step. Take inputs from the first two steps and start designing. Gather all the tools you need. For example, paper, pencil and vector graphic design software. Adobe Illustrator is a popular choice. You may also try free alternatives like Vectr and Inkscape. Start by sketching rough designs. Create vector graphics as they are easy to modify.
Pick the right font type for your logo. Choose from serifs, sans serifs and scripts. Serifs have a small stroke at the end of the letters. It represents tradition and sophistication. Sans serifs have clean, sleek lines and are the preferred font type for digital content. Scripts look like cursive handwriting and depict authenticity.
There are seven logo types. Wood mark logos have the organization’s name while brand mark logos have pictorial marks. The combination of these two is called a combination logo. Letter mark logo includes the company’s initial or abbreviation. Abstract logo marks are unique and unrecognizable. Other logo types include mascots for a fun brand personality and emblems that have text inside a symbol.
While using symbols in your logo, make connections and think figuratively. Think of words that are related to your company. You may go with some literal interpretation. Don’t be restricted by rules. Think outside the box. Evaluate your ideas and repeat.
By the end of this step, keep at least one design ready to evaluate.