BREAKING DOWN LOGO DESIGN PRICING
There’s no right or wrong way to go about getting your logo designed as long as you ensure each of the necessary boxes are ticked, and the end result is effective. There’s several options and price points out there, however, you’ll see a significant difference in the quality and efficacy between creating a logo yourself and hiring a design agency to go the extra mile for you. Let’s break down the varying options and what each price point can entail.
Doing it yourself will almost always be the cheapest of your options. As long as you put in the extra time and research (and having some graphic design experience can’t hurt), you might be able to create something that could compete on the market. The costs come into play when you have to purchase design software or online tools, like Adobe Photoshop or Illustrator.
- Logo Templates: $20 – $200
Logo templates can be found online with ease and downloaded for a relatively small chunk of change. They can cut time and costs, but the concern lies in the lack of tailoring. When using a logo template, you run the risk of ending up with a design that doesn’t suit your brand or customer at all — or worse, you could end up with a logo just like your competitor’s.
Working with a freelance designer can range in price, level of quality, and timelines. A beginner freelance designer for example, might be more affordable but their inexperience could ultimately be a risk. And, if you’re paying a freelancer by the hour, sometimes timelines shift and the project could cost you more than anticipated. It’s important to always review the freelancer’s portfolio, testimonials, and experience before taking them on.
- Crowdsourcing: $130 – $700
Crowdsourcing can be costly, but the variety of logo designs you’ll get in return might be worthwhile. By publishing a project online where designers can submit their logo ideas, you might see some truly inspirational concepts. On the downside, you might also end up with piles of unrelated, irrelevant designs you can’t use. The incalculable outcomes and high price are why many companies are hesitant to opt for crowdsourcing.
- Design Marketing Agency: $800+
As you start to climb up into higher price points, you’ll be more likely to encounter higher quality services. A custom logo design is more likely to attract your ideal audience, represent your brand, and set your company up for success in the future. A custom logo design can cost $800+ but the tailored approach, trusted professionals, and peace of mind are often worth that little bit extra.